So it's hardly surprising that we try to filter it out - consciously or sub-consciously. Asking the simple questions - how can I make you feel better? work harder? vote for me? go to school? get out of bed? - is easy to not face up to because the answers will probably require something from us too.
So it is an option to not bother.
Thing is, we all know what happens then. Molehills become mountains, cracks become chasms... it only makes sense when we discover that in behavioural economics we humans are prone to "heavy discounting of costs and benefits in the long versus short-term" (ref David Halpern, The Hidden Wealth of Nations).
You can of course keep your head in the sand (mind your eyes). Or you raise your head up high, walk out of your office and go and find out what's going on out there.
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